Since we started using the Mazeberry solution, we have chosen an attribution model which takes into account first touch channels and considers them in the conversion paths of web users. Having a look at our statistics with another model gave us a new perspective on these channels at the beginning of the conversion path. Moreover, having a new analysis tool for our channels allowed us to detect some tracking errors and overhaul our stats, our performances and the way to optimize our Internet marketing channels.
Analysis with the Mazeberry solution allows us to step back on each channel and have an overall view of the marketing mix.
Garden furniture and accessories
- Measure. Involvement of channels and investments (traffic, sales)
- Analyze. Weight of each channel in our sales
- Decide. Optimization of our investments per channel by simplifying analyses