SEA, display, affiliates... BforBank uses many marketing channels as part of its marketing mix and already has an AdServer. To measure changes, bring added-value and challenge ad networks, BforBank has chosen Mazeberry and AT Internet. The technical bridge between the two solutions has enabled us to understand the issues at stake and to reach our goals.
Thanks to AT Internet and Mazeberry's own decisional KPIs, BforBank's acquisition strategy has been optimized and business risks have been minimized. Affiliates now hold a key role in our marketing mix and are extremely performant to start customer journeys. The online bank now has access to more granular information. It can also control the contribution of all its ad platforms. Mazeberry has brought together team members and marketing agencies to better manage campaigns. Mazeberry being a trusted third party is key for advertisers that wish to get their data back under control. The solution makes all the decisions taken more accurate and effective.
They trust us!
Adapt your acquisition strategy thanks to better customer knowledge to boost your sales performance, just like Damart has been doing!
Use your customer data and quickly identify your best-performing channels to increase conversions, just like Blancheporte has been doing!
Master all your product data and gain in visibility about the performance and profitability of your product mix, just like Motoblouz has been doing!