Maximize your marketing mix

Leave the Last Click model and get a better view of your marketing mix

In brief

Ready to wear

Lower marketing pressure

Cost per Action cut by 30%

We have been able to take measured decisions following our purchase of the Mazeberry Solution. Jennyfer has lowered its Cost per Action by up to 30% during the sales season. Séverine Delumeau, Jennyfer Traffic Manager

Context

With more than 2,000 employees and 400 shops in France and overseas, Jennyfer is a brand that targets hyper connected young consumers. As it dealt with loads of external providers (SEO, affiliates, retargeting) they were not able to precisely analyze their Customer Journey and lacked clarity over their entire marketing mix. The goal was to better manage its conversion channels to optimize its conversion journeys.

The Attribution Solution

The Mazeberry Solution —thanks to a smart algorithm that analyses data in a detailed manner— has empowered Jennyfer to better measure all the interactions they have with their clients.
The detailed results generated by Mazeberry have enabled Jennyfer to draw an action plan aimed at:

- Rationalising costs as some media spend had similar roles within the purchase journey, and hence were not complementing each other,
- Balancing marketing spend as some marketing channels were not enough emphasized with regard to their overall performance.

Results

Thanks to the Mazeberry Solution, Jennyfer has more thoroughly understood its marketing mix. By better grasping how channels interact with one another, Jennyfer has been able to optimize its customer acquisition cost by up to 30%.

They trust us!

Adapt your acquisition strategy thanks to better customer knowledge to boost your sales performance, just like Damart has been doing!

Use your customer data and quickly identify your best-performing channels to increase conversions, just like Blancheporte has been doing!

Master all your product data and gain in visibility about the performance and profitability of your product mix, just like Motoblouz has been doing!

Generate qualified traffic and improve your visibility over your customer journey, just like our client La Maison du Whisky has been doing!

Need expert advice?

Are you at the heart of attribution, contribution, and merchandising issues? Mazeberry offers free training through a series of emails.