With more than 2,000 employees and 400 shops in France and overseas, Jennyfer is a brand that targets hyper connected young consumers. As it dealt with loads of external providers (SEO, affiliates, retargeting) they were not able to precisely analyze their Customer Journey and lacked clarity over their entire marketing mix. The goal was to better manage its conversion channels to optimize its conversion journeys.
Thanks to the Mazeberry Solution, Jennyfer has more thoroughly understood its marketing mix. By better grasping how channels interact with one another, Jennyfer has been able to optimize its customer acquisition cost by up to 30%.
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Adapt your acquisition strategy thanks to better customer knowledge to boost your sales performance, just like Damart has been doing!
Use your customer data and quickly identify your best-performing channels to increase conversions, just like Blancheporte has been doing!
Master all your product data and gain in visibility about the performance and profitability of your product mix, just like Motoblouz has been doing!