Make branded channels profitable

How has Pandora increased its marketing spend without negatively impacting its ROI?

In brief

jewellery

Marketing spend up by 46% in a year

ROI remains stable

Patrycja Mothon PandoraPandora wanted to integrate contribution and attribution insights to the management of its marketing spend. Mazeberry has enabled us to find the right combination and coordination among all our channels to generate useful visits and qualified traffic that leads to more conversions. Patrycja Mothon, Pandora Head of Digital

Context

Pandora enforces a strategy that is geared towards greater brand awareness; hence the wish to invest more in marketing channels that increase its brand equity. The jeweler needs to know the performance of each channel to manage its digital marketing strategy and the increase of its investments.

The Mazeberry Attribution Solution

Darwin Agency, a Mazeberry certified partner, guides Pandora in the management of its new digital strategy thanks to Mazeberry Attribution. The analyses generated help understand the contribution of each channel, and to test interactions in customer journeys.

Outcome

Mazeberry Attribution has empowered Pandora to swiftly change its digital strategy without hurting its ROI. Yet, the brand invests 46% more than the previous year.

They trust us!

Adapt your acquisition strategy thanks to better customer knowledge to boost your sales performance, just like Damart has been doing!

Use your customer data and quickly identify your best-performing channels to increase conversions, just like Blancheporte has been doing!

Master all your product data and gain in visibility about the performance and profitability of your product mix, just like Motoblouz has been doing!

Generate qualified traffic and improve your visibility over your customer journey, just like our client La Maison du Whisky has been doing!

Need expert advice?

Are you at the heart of attribution, contribution, and merchandising issues? Mazeberry offers free training through a series of emails.