While eager to end its use of the Last Click attribution model, Damart was on the lookout for an efficient tool to gain clarity over its entire customer journey, and thus to be able to better manage the marketing channels its customer go through – the goal being to optimize its marketing spend.
Mazeberry’s attribution and contribution KPIs have enabled Damart to improve its profitability. By mastering its conversion journeys, Damart has lowered both its marketing pressure by 2, and its marketing spend by 35%, while keeping its growth trajectory intact.
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Use your customer data and quickly identify your best-performing channels to increase conversions, just like Blancheporte has been doing!
Master all your product data and gain in visibility about the performance and profitability of your product mix, just like Motoblouz has been doing!
Leave the last-click attribution model and get a fuller view of your marketing mix to lower your acquisition costs, just like Jennyfer has been doing!