Know your audience

Just like Damart, adapt your acquisition strategy and boost your sales thanks to better customer knowledge!

In brief

Ready to wear

35% cut in marketing spend in 1 year

Marketing pressure halved

"Mazeberry is a simple-to-use decisions support tool that plugs to many data collections solutions and enables us to cross-analyze key information thanks to its many KPIs. We have learned a great deal and increased our profitability thanks to Mazeberry's KPIs“. Tony Fernandes, Damart Traffic Manager

Context

While eager to end its use of the Last Click attribution model, Damart was on the lookout for an efficient tool to gain clarity over its entire customer journey, and thus to be able to better manage the marketing channels its customer go through – the goal being to optimize its marketing spend.

The Attribution Solution

Thanks to the Mazeberry Solution, Damart has been gaining greater knowledge about its customer journeys, while aiming for a greater profitability of its marketing campaigns, getting ever more loyal customers and acquiring new clients

Results

Mazeberry’s attribution and contribution KPIs have enabled Damart to improve its profitability. By mastering its conversion journeys, Damart has lowered both its marketing pressure by 2, and its marketing spend by 35%, while keeping its growth trajectory intact.

They trust us!

Use your customer data and quickly identify your best-performing channels to increase conversions, just like Blancheporte has been doing!

Master all your product data and gain in visibility about the performance and profitability of your product mix, just like Motoblouz has been doing!

Leave the last-click attribution model and get a fuller view of your marketing mix to lower your acquisition costs, just like Jennyfer has been doing!

Generate qualified traffic and improve your visibility over your customer journey, just like our client La Maison du Whisky has been doing!

We meet all your needs!

We meet all the needs of our clients through a smart data approach.