Increase conversions

Make sense of your customer data and identify your best-performing channels, just like Blancheporte did.

In brief

Ready to wear

Annual license fees covered in 1 month

+19.5% conversions in 1 year

Our challenge is to get closer to the core by digging further into our data. A tool like Mazeberry allows us to analyze and visualize conversion journeys to understand the various behaviors of our clients. Maxime Gailhbaud, Blancheporte Acquisition Manager


A historical player in the mail-order industry, Blancheporte has successfully transformed into a digital powerhouse. Blancheporte knows about the importance of measuring and mastering one's own customer data to grow one's sales. Today, more than half of its clients come from the Internet. To kick-start this journey the brand that’s a staple of the “Young senior” segment (50-65-year-old) has evolved hand-in-hand with its target thanks to Mazeberry's analytical tool.

The Attribution Solution

The Attribution Solution has enabled Blancheporte to clearly identify which were their best-performing and worst-performing channels. Based on all these insights, the economic model of channel providers has changed and their budget has turned for the best. Due to a dull impact, Native Ads were cut off. Analyses have thus shown that customers heavily use promo codes, which has lead Blancheporte to overhaul their strategy towards affiliates.

Reports dedicated to Marketing Channels have enabled Blancheporte to understand the role of each channel and their role within conversion journeys.


The first lesson was quick and efficient. After having identified quick wins, Maxime and his team have made the necessary adjustments. Annual license fees were paid back in just a month.

Blancheporte has increased its volume of conversions by 19.5% by better controlling its CPA.

They trust us!

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Need expert advice?

Are you at the heart of attribution, contribution, and merchandising issues? Mazeberry offers free training through a series of emails.