In an environment where the marketing mix of advertisers densifies, measuring the actual contribution of channel providers has become a major issue. LMDW was on the hunt for a tool that would help master the ROI of its marketing spend.
Mazeberry's proprietary KPIs have enabled LMDW to renegotiate the way it deals on a financial level with its channel providers. The CPA of some channels was divided by 4. This has enabled LMDW to test some new channels and to increase its turnover by 33%.
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