How has PANDORA doubled its marketing spend and kept a stable ROI?

PANDORA switched agency and partners in 2016: the Danish jeweler has handed its marketing strategy over to Darwin Agency. To boost its turnover and acquire new clients, this change occurred alongside a sharp increase in marketing spend (+46%). In spite of its branding-focused strategy, PANDORA wanted to keep a strong ROI. To tackle this challenge Darwin Agency recommended the implementation of the Mazeberry Attribution Solution.

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Interview with an expert: Maxime Gailhbaud, Blancheporte Traffic Manager

A historical player in the mail-order industry, Blancheporte has successfully transformed into a digital powerhouse. Today, more than half of its clients come from the Internet. To kick-start this journey, the brand that’s a staple of the “Young senior” segment (50-65-year-old) has evolved hand-in-hand with its target. After more than a year using the Mazeberry Attribution Solution, Maxime Gachango, Blancheporte Traffic Manager, shares his feedback!

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Damart’s marketing spend down by 35% in just a year!

While eager to end its use of the Last Click attribution model, Damart was on the lookout for an efficient tool to gain clarity over its entire customer journey, and thus to be able to better manage the marketing channels its customer go through – the goal being to optimize its marketing spend. Discover how Damart has cut its marketing spend by 35% in just a year thanks to the Mazeberry Marketing Attribution & Contribution Solution!
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