Interview with an expert: Teddy Krzastel, Motoblouz

Data is the raw material to work with to optimize the performance of your online shop. Collecting and analyzing data generally is a tedious task. Mazeberry Merchandising browses through your whole catalog to highlight which items you should focus on and how. Teddy Krzastel, Motoblouz Head of E-merchandising, explains how the solution has changed his daily routine for the best.

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How has PANDORA doubled its marketing spend and kept a stable ROI?

PANDORA switched agency and partners in 2016: the Danish jeweler has handed its marketing strategy over to Darwin Agency. To boost its turnover and acquire new clients, this change occurred alongside a sharp increase in marketing spend (+46%). In spite of its branding-focused strategy, PANDORA wanted to keep a strong ROI. To tackle this challenge Darwin Agency recommended the implementation of the Mazeberry Attribution Solution.

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