Mazeberry blog

Category Archive for ‘Traffic’

[Infographics] What are SEM, SEO, SEA and SMO?

SEM, SEO, SEA, SMO… I am sure that you have already come across these acronyms without being able to define them and distinguish them from one another. Today is your day as our infographics will unveil what all these letters […]

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Is your business Data-Driven?

Data is at the heart of all web topics at the moment and for good reason, it has become the new digital El Dorado. Today, in order to gain competitiveness, we must know everything about our users and improve our […]

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Adverification: explanation and analysis

Adverification is a process not yet mastered by advertisers since this concept is complex: Post-view, Post-impression, advertisement placement… All these concepts are regulated by two major bodies: the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC). They impose consensus […]

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How to optimize your searchandising?

Real tool for your website, searchandising is what will guide visitors coming to your website to the product that best meets their needs. You should know that 45% of visitors leave the site if they do not find the right […]

Facebook DPA: will it change retargeting?

A few weeks ago, we were talking about Facebook Ads in our series about marketing channels. Since then, Facebook has removed its AdExchange platform to replace it with a retargeting system: DPA (Dynamic Product Ads). Facebook’s retargeting technology, the “custom […]

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Digital advertising: 3 major trends

The digital advertising industry is constantly evolving. New advertising practices such as RTB, and the comeback of sponsored links increased digital ad spending between 2010 and the end of 2014 by 25%. From this growth trends have emerged from the […]

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