Mazeberry blog

Category Archive for ‘Multi-touch Analytics’


Omnichannel Strategy: Cyrillus’ Experience [Live Webinar]

Mazeberry & Commanders Act share with you the issues at stake and the benefits of drafting an omnichannel strategy through a shared case study on Thursday the 27th of April at 4 PM (GMT +1). Let’s put an end to […]


Damart’s marketing spend down by 35% in just a year!

While eager to end its use of the Last Click attribution model, Damart was on the lookout for an efficient tool to gain clarity over its entire customer journey, and thus to be able to better manage the marketing channels […]

Mazeberry Start-Up of the Year 2016!

We are proud to announce that Mazeberry was awarded “Start-up of the Year 2016” during the ICC Start-up Awards.   Mazeberry was the proud winner of the ICC Start-up Awards on the 24th of November. Held in partnership with EDHEC, Orange, […]


[Video] Who’s Mazeberry? The Marketing Attribution & Contribution Expert Solution!

Two funding rounds, the launch of Mazeberry 4.0, more than 100 clients, a Marketing Attribution & Contribution Solution deployed in 22 countries… The Mazeberry team felt the need to renew its message after close to 6 years of tremendous success on […]

Cyber Monday: a more complex time than it seems

We have all seen those masses of shoppers raiding stores on Black Friday. Similarly, Cyber Monday is the key eCommerce event of the year. Millions of conversions happen on this single day leading retailers to take drastic measures to ensure […]

Vivarte Mazeberry marketing attribution

Testimony: Making sense of an “Attribution / Contribution” project by Vivarte

Mazeberry has recently shared the news about its 6 new clients. Today we wish to get back to the attribution / contribution project of one of them, Vivarte.   We offer you to download Sandrine Melone’s testimony, Vivarte’s Head of Acquisition […]

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