Mazeberry blog

Category Archive for ‘Metrics’

Download our Benchmark: Customer Journey Trends

Attribution projects have been on the rise among advertisers in 2016, and industry experts have long longed for a hands-on survey of the KPIs available in UMIA solutions (Unified Marketing Impact Analytics). This study thoroughly and carefully monitors the performance […]

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5 Tips to Switch from Big Data to Smart Data

Big Data does not allow for a meaningful use of the data, as its size is by nature massive. We are currently moving to the world of Smart Data, i.e. processing and putting to good use useful information. Consequently, our […]

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How do attribution solution providers perceive the rise of DMPs in the corporate world?

The launch of attribution or DMP projects have exponentially risen among advertisers since early this year… The launch of attribution or DMP projects have exponentially risen among advertisers since early this year. Indeed, the growth of programmatic channels in marketing budgets […]

Datavisualisation: 3 tips for your marketing reporting

Graphics, charts, images are powerful tools that transmit information in an attractive way. But to know how to represent it in a comprehensible manner, you need to master Data Visualisation (or DataViz). Data visualisation is the proper use of visual […]

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Is your business Data-Driven?

Data is at the heart of all web topics at the moment and for good reason, it has become the new digital El Dorado. Today, in order to gain competitiveness, we must know everything about our users and improve our […]

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Adverification: explanation and analysis

Adverification is a process not yet mastered by advertisers since this concept is complex: Post-view, Post-impression, advertisement placement… All these concepts are regulated by two major bodies: the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC). They impose consensus […]

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