eCommerce: 8 tips to optimize your category pages

Category pages are often overlooked for the benefit of homepages or product sheets. Yet, category pages require just as much attention and work. Indeed, they carry a double burden: to facilitate visitors’ access to the product they are looking for and secure the SEO of theses items. The following 8 tips uncover how to optimize category pages to increase both your conversion rate and ranking.

Continue reading →


E-commerce : 9 essentials when optimizing your Product Data Sheet

How to attract and convert a maximum of visitors to your eCommerce platform? One of the most crucial thing to do is to optimize your product data sheets. The following 9 tips will enable you to act upon different levels: improved SEO of product pages, increase in conversion rates, increase of your average basket value thanks to cross-selling…

Continue reading →