Blancheporte-mazeberry-merchandising

Interview with an expert: Maxime Gailhbaud, Blancheporte Traffic Manager

A historical player in the mail-order industry, Blancheporte has successfully transformed into a digital powerhouse. Today, more than half of its clients come from the Internet. To kick-start this journey, the brand that’s a staple of the “Young senior” segment (50-65-year-old) has evolved hand-in-hand with its target. After more than a year using the Mazeberry Attribution Solution, Maxime Gachango, Blancheporte Traffic Manager, shares his feedback!

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