Category Archives for Best Practices
Find out all the best practices and definitions to understand and use Mazeberry and its Attribution and Merchandising solutions. Notions such as “Unified Marketing Impact Analytics”, “Omnichannel Strategy” or “Smart Data” will not have any secrets for you anymore
Black Friday meets mCommerce
Black Friday marks the start for online retailers of the highly anticipated holiday shopping season. This year alone it is expected to generate more than 100 billion USD for online retailers.
How to optimize your UX when a product is Out of Stock?
Any e-commerce website will at a time manage out of stock products. Most online stores will resort to removing the out of stock item. A decision that may frustrate customers and generate errors 404 messages, which will not fail to hurt your SEO… And will hurt your sales performance right away.
Back to Basics: eCommerce Merchandising – Definitions & Key Figures
While the number of online purchases keeps on increasing, growing conversion margins and plummeting average basket value imply the use of a strong eMerchandising solution (cf. Fevad 2017):
E-commerce: 5 tips to tackle cart abandonment for good
90% was the average cart abandonment rate as measured by “Ve Interactive” in Q2 2016. Whether you are on the average, it’s highly likely that large shares of your visitors add items to their basket before leaving it all without any further warning. How to fix this issue? We introduce you to 5 measures to implement to efficiently deal with the worst nightmare of eCommerce Merchandising professionals!
