How has PANDORA doubled its marketing spend and kept a stable ROI?

PANDORA switched agency and partners in 2016: the Danish jeweler has handed its marketing strategy over to Darwin Agency. To boost its turnover and acquire new clients, this change occurred alongside a sharp increase in marketing spend (+46%). In spite of its branding-focused strategy, PANDORA wanted to keep a strong ROI. To tackle this challenge Darwin Agency recommended the implementation of the Mazeberry Attribution Solution.

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