Why should your digital strategy be Human?

For many companies, digital strategies first started with data and have subsequently developed around this variable to a point where they solely focus on figures, reports and tasks automation. Yet the most common error is to solely invest in technology when thinking of digital strategies. Leading companies in the industry got it right and already understand that the focus of a digital strategy shall be… Human!

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Interview with an expert: Teddy Krzastel, Motoblouz

Data is the raw material to work with to optimize the performance of your online shop. Collecting and analyzing data generally is a tedious task. Mazeberry Merchandising browses through your whole catalog to highlight which items you should focus on and how. Teddy Krzastel, Motoblouz Head of E-merchandising, explains how the solution has changed his daily routine for the best.

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