Have you liked our recently published interviews of Séverine and Stéphane on our blog?
Today Mazeberry invites you to read the interview of another expert, Cédric Tamboise, Traffic & Digital Data Manager at Humanis.
Cédric, what are your missions at Humanis?
At Humanis, within the Traffic & Digital team I am in charge of traffic acquisition, of steering digital areas (website and customer platforms), and of overall digital data.
Our goal is to entice Internet users that are the most in sync with our offers and services, and to understand their journey leading to the goals we set (sales, services, etc.)
What challenges and problems did you face?
Insurances and supplementary health insurances display an online customer acquisition process, which is way more complex than usually displayed by “traditional” e-commerce players, since this process generally only partially takes place online.
Furthermore, prospects also go through broker agencies or commercial agents (sometimes by phone ) to buy an insurance plan. We had difficulties in knowing customers’ purchase journey (processing, sales recovery …), but mainly what aspects we had to optimize.
Which methods did you use to solve those problems?
We used the Mazeberry solution to cross-analyze typologies and data sets, which were difficult to process.
This has tremendously helped us set volumes and performance (quantitative) indicators concurring with each step followed by our prospects, and understand the role of each of these contact points.
Thanks to this innovative analysis, we were then able to pinpoint whether or not the role of each channel was in line with our expectations. Thus we launched an optimization plan of our processes from start to finish. A plan that has already been fruitful!
Humanis is one of the first among our customers to use Mazeberry’s 4.0 version. The solution constantly evolves and improves. Do not hesitate to contact us if you have similar plans to Cédric’s!