Mazeberry – the leading Marketing Attribution specialist – is releasing the latest version of its awaited eCommerce benchmark. The main goal is to help advertisers gauge their performance in a market that is constantly evolving, and to discover the trends that drive conversions up!
Following the success of the previous edition, Mazeberry follows suit. The aim of our benchmark is to help marketers better grasp the ins and outs of customer journeys. With the fast multiplication of marketing channels and the rise of ever more demanding customers, customer journeys have densified, making it harder to fully understand. A thorough and clear understanding of your marketing mix is more necessary than ever.
Our study focuses on data from Q4 2016, a commercial time marked by Black Friday, Christmas… As the winter holidays are soon coming, consumers multiply the number of online purchases. Based on a study by PayPal 45% of Europeans plan to purchase Christmas presents online.
This edition of the Mazeberry Benchmark brings to you:
→ Many decisional tables to help you measure the actual efficiency of marketing channels based on varied variables (budget, presence, autonomy),
→ A comparison of last year’s figures to assess the evolution of market trends,
→ Highlights on specific industries (garment) and retailers vs. pure-play retailers,
→ An assessment of the specific role of your marketing channels.
Here are some of the figures uncovered:
Unbranded SEA campaigns represent a 31% share of marketing budgets.
22% of your customers click on a newsletter as part of their customer journey.
2,7% of your clients have solely gone through Product Listing Ads to make a purchase.
If you wish to know more, download our latest eCommerce Benchmark and get metrics based on more than 3,200,000 customer journeys!