Interview with an expert: Maxime Gailhbaud, Blancheporte Traffic Manager

A historical player in the mail-order industry, Blancheporte has successfully transformed into a digital powerhouse. Today, more than half of its clients come from the Internet. To kick-start this journey, the brand that’s a staple of the “Young senior” segment (50-65-year-old) has evolved hand-in-hand with its target. After more than a year using the Mazeberry Attribution Solution, Maxime Gachango, Blancheporte Traffic Manager, shares his feedback!

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eCommerce: 8 tips to optimize your category pages

Category pages are often overlooked for the benefit of homepages or product sheets. Yet, category pages require just as much attention and work. Indeed, they carry a double burden: to facilitate visitors’ access to the product they are looking for and secure the SEO of theses items. The following 8 tips uncover how to optimize category pages to increase both your conversion rate and ranking.

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