Founded in 2011, Mazeberry specializes in Web Analytics for E-commerce Websites. We developed Mazeberry Express, a tool which combines Web Analytics data with smart algorithms. Our aim is to help marketers to get a better understanding of their online marketing channels.
Mazeberry Express is a web application compatible with Google Analytics Multi-Channel Funnels and AT Internet Channel Optimizer. Mazeberry Express enables marketers to identify the real cost and performance of online campaign through a retrospective study of each customer acquisition channel.
In addition, Mazeberry Express technology incorporates cost data in its analysis, offering a detailed measure of the ROI of every channel. No other classic tool offers this service in such a simple way. Any user can enter his expenses for each channel.
According to the various attribution models, the platform immediately generates internet marketing reports. These reports are gathered in a dashboard which details the return on investments and the cost per acquisition for each channel through five areas: attribution, contribution, presence, segmentation, finance.
Thanks to this tool, the marketer is able to adapt his customer acquisition strategy depending on the evolution of these criteria. Fast, simple and comprehensive, Mazeberry Express makes easier and more accurate the cost control of online campaigns. It is a useful tool to draw up web marketing campaigns balance sheets.